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SAN MIGUEL BEER
Agency: VCCP Spain
Project: “Casa San Miguel Ibiza”
Production company: Nephilim
Artist: Okuda San Miguel
Event Design and Conceptualization, Art Direction, and Creative Supervision of Branding Assets and Promotional Content.
Digital Activation and Influencer Campaign for San Miguel Beer’s International Markets.
Under the brand’s creative concept, 'Made of Experiences,' we designed an event in the village of San Miguel on the island of Ibiza. Through urban art, gastronomy, and music, social influencers and key stakeholders from San Miguel’s main international markets experienced the island and discovered the brand’s products in a unique and engaging way.
A reinterpretation of Ibiza through the eyes, ears, and taste of three international artists with a personal connection to the iconic Mediterranean island.
Internationally acclaimed urban artist Okuda, legendary island DJ Ohm-G, and renowned chef Basilio Corral were not only key figures in the Casa San Miguel event but also played a crucial role in the promotional content.
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