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Agency: VCCP Spain
Project: “Casa San Miguel Ibiza”
Production company: Nephilim
Artist: Okuda San Miguel

Event design and conceptualisation,
art direction and creative supervision of the different branding assets and promotional content.

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Digital activation and influencer campaign for San Miguel beer's international markets.

Under the brand's creative concept "Made of experiences", we designed an event in the village of San Miguel, on the island of Ibiza, in which, through urban art, gastronomy and music, social influencers and stakeholders from San Miguel's main international markets could get to live the island and get to know the brand's products in very special way.

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A reinterpretation of Ibiza through the eyes, ears and taste of three international artists with a personal connection to the mythical Mediterranean island

Internationally acclaimed urban artist Okuda, legendary island DJ Ohm-G and renowned chef Basilio Corral not only played a key role in the Casa San Miguel event but were also key players in the promotional content pieces.

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