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MONÓLOGO WINE
Agency: Havas Wordwide Barcelona
Project: “Monologo Rebranding”
Look & Feel, Creative Concept, Imagery, and Key Visuals for the Monologo Wine Brand.
We live in a world of egos, where everyone strives to prove how unique they are, forgetting that people are more than one thing, all at once.
Vinos Monólogo wanted to break free from this rhetoric and connect with those who, like the brand, find their path outside of trends and conventions. Those who embrace the fact that not everything can be labeled. Those who, like us, are...
uncomplicatedly complex
Imagery proposal
To represent this, I introduced a visual distortion technique that would give the brand a distinctive personality. This approach not only allowed for a deeper, multilayered narrative but also enabled the brand to transcend a singular message, breaking away from the traditional wine marketing dichotomy. The result is a bold, dynamic identity that speaks to the complexity of both the product and the people who enjoy it.
Visual resource
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