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MONÓLOGO WINE
Agency: Havas Wordwide Barcelona
Project: “Monologo Rebranding”

Look & feel, creative concept, imagery and key visual proposal for the wine brand Monologo.

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We live in a world of egos. A world where everyone strives to show others how unique they are, forgetting the fact that people are more than one thing and all at once.

Vinos Monólogo wanted to escape from this rhetoric and address people who, like the brand, find their own way outside fashions and conventions. Those who embrace the fact that not everything can be labelled. Those that like us finde themselves...

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Imagery proposal

In order to represent the creative concept, I chose a visual distortion that would provide a differential personality and a multilayer narrative to escape from the single message and the dichotomy.

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Visual resource

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