Windows that
upgrade the world
MICROSOFT - WINDOWS 10 LAUNCH

Every revolution starts with a new window​

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To launch Windows 10, we turned the product’s core symbol into the heart of the idea: the window.

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We took over real windows across historic Spanish cities—places where revolutions sparked, ideas were born, and the world moved forward. Each one a reminder of what’s possible when you look through the right lens.

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In the campaign film, the perspective expanded—from local landmarks to global milestones. From the barred window of Nelson Mandela’s prison cell to the porthole of Apollo 11, the message was clear: the right window can change everything.

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Creative and art direction for a campaign that turned product into metaphor, and metaphor into movement.

Because with the right Windows, the world upgrades.