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MICROSOFT
Agency: VCCP Spain
Project: “Windows 10 launch"

Art direction, parallax animation, photo retouching reconstruction and video editing for the post-launch of Windows 10 with a street action in Madrid.

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For the launch of Windows 10, we created a street campaign that transformed windows in several Spanish cities known for their historical significance. The goal was to encourage users to do great things with the new Windows by connecting the product to moments that had shaped history.

For the accompanying post-film, we raised the stakes by expanding the concept to include windows from around the world—and beyond—that have marked pivotal milestones in human history

To bring these historic locations to life, I chose to use parallax animation as a technique. This process involved digital craftsmanship, where I meticulously reconstructed historical photos and built new backgrounds from scratch. The aim was to create an intimate, immersive experience, showcasing windows as silent witnesses to key moments in history.

Apolo 11, Solar System

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St. Peter's Basilica, Vatican City

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Robben Island prison, South Africa

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