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MICROSOFT
Agency: VCCP Spain
Project: “Windows 10 launch"

Art direction, parallax animation, photo retouching reconstruction and video editing for the post-launch of Windows 10 with a street action in Madrid.

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For the launch of the Windows 10 operating system we developed a street action in which we intervened windows in a few Spanish cities that had witnessed remarkable historical events to encourage users to do great things with the new windows.

For the development of the post-film we upped the bet and reflected on those windows around the world (and beyond) that had marked an important milestone in the history of mankind.

To approach historical places I opted for the technique of parallax animation, for which I started a process of digital craftsmanship by reconstructing historical photos, generating from scratch backgrounds behind the protagonists in order to approach in an intimate way to the windows witnesses of history.

Apolo 11, Solar System

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St. Peter's Basilica, Vatican City

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Robben Island prison, South Africa

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