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Agency: VCCP London
Project: “Global Campaign Pitch"

Development of the creative concept, art direction and look & feel for the international campaign proposal for L'occitane, as well as the declination of the approach to the different brand pillars.


Beauty brands have undergone a major transformation in recent years and have gradually moved away from the imposed fashion of stereotypes to offer an open, plural and respectful beauty. This is the brand's vision, and this is the proposed creative concept that reflects it.

A creative concept with a relevant and direct message but which is also flexible enough to reflect and communicate the main pillars and themes of the brand.

In order to be able to articulate a flexible integrated communication
I designed a look & feel system for the campaign where different executions and messages work as pieces of the same puzzle.

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