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L'OCCITANE
Agency: VCCP London
Project: “Global Campaign Pitch"
Development of the creative concept, art direction, and look & feel for L'Occitane’s international campaign proposal, as well as adapting the approach to the different brand pillars


Beauty brands have transformed in recent years, moving away from imposed stereotypes to embrace a more open, inclusive, and respectful definition of beauty. This is the brand’s vision, reflected in the proposed creative concept.
A concept with a clear, direct message, yet flexible enough to communicate the brand’s core pillars.

To articulate a flexible, integrated communication strategy, I designed a look & feel system for the campaign, where different executions and messages come together as pieces of the same puzzle.

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