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L'OCCITANE
Agency: VCCP London
Project: “Global Campaign Pitch"

Development of the creative concept, art direction, and look & feel for L'Occitane’s international campaign proposal, as well as adapting the approach to the different brand pillars

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LOCCITANE-68.png

Beauty brands have transformed in recent years, moving away from imposed stereotypes to embrace a more open, inclusive, and respectful definition of beauty. This is the brand’s vision, reflected in the proposed creative concept.

A concept with a clear, direct message, yet flexible enough to communicate the brand’s core pillars.

To articulate a flexible, integrated communication strategy, I designed a look & feel system for the campaign, where different executions and messages come together as pieces of the same puzzle.

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