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LEOVEGAS
Agency: VCCP Spain
Production Company: The Frank Barton
Project: “Brand launch in Spain”

Creative direction, character design and creative concept development for the launch in Spain of Leovegas, an online casino.

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The competitiveness among online casinos is fierce, with advertising based on aggressive offers, which is why we decided to go our own way: the way of joy and fun. 

To do so, we decided to bet for a powerful creative concept and a story starring the company's emblem, a lion, who, like all of us, dreams of escaping from the cage of routine.

So when dreaming, better...

DREAM FUN

For the character design, we chose to move away from the costumes and masks used by the brand in its campaigns in other countries, and we opted for a hyper-realistic CGI, animated and integrated by The Frank Barton Company, in a clear commitment to achieve the emotional connection of the viewer with the campaign.

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