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LEOVEGAS
Agency: VCCP Spain
Production Company: The Frank Barton
Project: “Brand launch in Spain”

Creative Direction, Character Design, and Concept Development for the Launch of LeoVegas Online Casino in Spain.

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The competition among online casinos is fierce, with advertising often focused on aggressive offers. That’s why we chose to take a different approach: one rooted in joy and fun.

To achieve this, we created a powerful creative concept centered around a story starring the company’s emblem, a lion, who—like all of us—dreams of escaping the cage of routine.

So when dreaming, better...

DREAM FUN

For the character design, we decided to move away from the costumes and masks used in the brand’s campaigns in other countries, opting instead for hyper-realistic CGI, animated and integrated by The Frank Barton Company. This was a deliberate choice to forge a stronger emotional connection with the viewer.

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