For ISP's global rebranding, I led the development of the key visuals, art direction, and overall visual identity. The project involved redefining the brand’s image across multiple touchpoints, ensuring that the new design language was both cohesive and adaptable for global markets.
The rebranding process focused on creating visuals that were modern, versatile, and aligned with the company’s core values. Through strategic design decisions, we crafted a visual identity system that could be consistently applied across diverse regions while maintaining its impact and relevance in each market. The new visual direction was designed to elevate the brand’s global presence and strengthen its connection with customers worldwide.