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Agency: VCCP Spain
Project: “Look&Feel”

Key visual development, art direction and definition of a new look & feel for Fundalor online casino in Mexico.


The online casino Fundalor worked with the positioning "The online casino out of this world" and therefore had developed a graphic line based on the imaginary planet Fundalor and a brand hero. 

A visual ideology full of spatial elements that helped them to differentiate themselves from the competition but did not link them to the casino industry and did not help brand recognition. Here are some of my thoughts of why this might be happening:

  • A too flat chromatic palette that prevents highlighting messages or breaking the visual routine of the pieces..

  • Lack of clear and recognisable casino industry elements.

  • Unfriendly type of illustration, far from the sense of fun that a casino should convey.


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