Formula Rock
SANTANDER BANK - CAMPAIGN CASE STUDY

The Sound of F1 Like You've Never Heard It Before

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To activate Santander Bank’s sponsorship of Scuderia Ferrari, we brought the thrill of Formula 1 to social media with a unique challenge: Guess legendary Formula 1 circuits by listening to a guitar mimicking the roar of the engines.

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Over six weeks, fans put their F1 knowledge to the test, generating massive engagement. The campaign reached 21+ million people, drove an 83% increase in engagement, and made waves across sports and F1 media, cementing itself as Santander’s most successful social media campaign.

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Its innovative approach was recognized on the global stage, earning a Bronze Lion at the Cannes Lions International Festival of Creativity in the Radio category.